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TOMORROW'S WORLD
30 Jul 2010
SKY CONFIRMS 3D TV LAUNCH DATE AND LINE-UP

Sky will launch its 3D TV channel to millions of homes on October 1, the broadcaster has announced.

The ground-breaking service - Europe's first 3D channel - kicks off with an exciting line-up of movies and live sport.

It will be available to any Sky+HD home that has invested in a 3D ready TV.

The launch weekend highlights will include this year's Ryder Cup, with three days of live coverage from Celtic Manor.

It will also feature two of the biggest grossing 3D films to date - Bolt and Monster vs. Aliens.

The Sky 3D channel line-up will then continue to expand in the run-up to Christmas.

Movies include Alice in Wonderland, Ice Age - Dawn of the Dinosaurs, Coraline, Fly Me To The Moon, Harry Potter And The Half Blood Prince and My Bloody Valentine.

Sky has agreed with Disney, Fox, Universal, Warner Brothers, Paramount and DreamWorks to showcase the very best of Hollywood in 3D.

Sky, which owns Sky News, will also offer a range of live sport, including Premier League football.

The announcement coincides with the filming of a spectacular dance routine at St Pancras station.

Bollywood dancers performed in front of 3D cameras as part of a new Sky Arts 3D production in partnership with English National Ballet.

All Sky+HD viewers with a 3D TV will be able to receive Sky 3D, as no set-top box upgrade is required.

Jeremy Darroch, Sky's chief executive, said: "As with High Definition, 3D is set to transform the way TV is enjoyed in homes nationwide.

"Following hot on the heels of the success of 3D cinema, Sky customers will now be the first anywhere in Europe to experience 3D TV from the comfort of their living rooms.

"They can look forward to a fantastic mix of live sport, blockbuster movies, and innovative entertainment and arts shows."

The announcement builds on the successful launch of the world's first commercially available 3D channel in April 2010.

Sky 3D is now available in more than 1,500 pubs and clubs

source: http://news.sky.com

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