Guess why one sees a horror / thriller film? Obviously to get a shrill down the spine. However, let us inform you that horror is always a tricky genre to deal with. Intimidating people is a tough task. That's perhaps the reason why we don't come across many horror films these days. Director Wilson Louis is successful in bits and pieces to instill fright through MALLIIKA.
There are some horror films which play with your minds without actually showing you eerie stuff (PARANOMAL ACTIVITY). And then there are films which resort to gory scenes. MALLIIKA falls in the latter category.
MALLIKA has all the ingredients of a typical Bollywood horror flick. A malevolent spirit seeking revenge, numerous murders, an exorcist, all of which we have seen umpteen times in the past. However, the technicalities and execution of Wilson is novel. Right from the word go, his intentions are clear- 'I want to scare people'. Perhaps, he could have spent some time in establishing the characters and created a buildup in the initial portions. He doesn't allow you to get out of the fear mode right through, barring a few (forced) songs and comic scenes. He's so much into trying to frighten that plot doesn't seem to appear.
Wilson tries to induce fear by creepy camera angles and background score, creating the feeling that something eerie is in store. He scores in constructing the anticipation of fear rather than scaring, as what ensues isn't spooky.
The film has some amazingly shot scenes and an effective but loud background score. The technicalities don't account for an honorable horrifying feel, as the result is merely a natural reflex action to stimulus rather than fanatical fear. Also, there could have been some silent moments rather than being loud through out, for a better impact.