Friday night saw the unveiling of the all-new BMW 3 Series in SoBo. The crowd roared and cheered as Sachin Tendulkar arrived to unveil the stylish red sports car.
The cricketer confessed that he's been a BMW fan since his early years. "I am really happy to be one of the first to drive it. This sports sedan is incredibly athletic and has razor sharp handling. You can achieve a really good time and a relaxing experience on the road while driving," he said.
Dr Andreas Schaaf, President, BMW Group India, said, "The new series will establish a new benchmark in the Indian luxury car segment and contribute to BMW's success story in India. It is born from pioneering technology, a beautiful design and a lot of passion. The sixth-generation BMW 3 Series will surpass the magnificent success that its predecessors received." Apart from the cars, the dazzling light effects that accompanied the video presentation of the history BMW cars also wowed the guests.